Part V – Your NEW workout

What if your workout wasn’t your workout?

Remember, your workout was causing you debilitating pain.  It stopped your favorite activities.  It wasn’t a matter of IF but WHEN it would force you to stop doing what you loved.

So you took it upon yourself to stop it before it got too bad, evaluate the landscape and come up with a new plan for success forward.

In a very general sense, as we cannot attend to every joint in the human body specifically, it looks like this:

  1. Narrow down precisely what hurts when and doing what.
  2. This might be easy or it might be incredibly elusive (hint: that’s what expert trainers are for!)
  3. Once you have it narrowed down, you start from absolute square 1
  4. Since we have been talking about knees, we’ll focus on knees
  5. Chances are it doesn’t hurt just sitting around.  That would be…well…extra bad.  It hurts when you move it, use it or you have consequences the following day.  Your goal is to find a range of motion that DOES NOT HURT AT ALL and use that
  6. We have the foundation of your new workout.

Imagine this – you run 5 miles.  It hurts at mile 2.  Endorphins take over, you push through.  You head home, ice it, throw back a couple of your favorite NSAIDS and go on your way.  The next day you have the predictable aches and pains.

Well, it didn’t hurt on Step 1 out the door, did it?

So you can certainly walk.  That’s good.

But walking won’t be the load that allows you to find the specific intersection of growth-inducing-load without crossing into the zings of pain.

But there are tricks that you can employ.

Did you know that walking backwards is actually an ally in knee pain recovery?

Walking backwards as part of your warmup can produce the necessary blood flow and appropriate resistance to ensure your patellar tendon (one of the likely manifestations of knee pain) doesn’t show up.  You run your whole 5 miles pain free!  Happy day!

But it might not be that easy, there are other things.

Did you know that the anterior tibialis is one of your greatest allies in preventing future knee pain?

Strengthening the front muscle of your shin is the key way to increase your ability to decelerate the force that occurs when you heel strikes the ground, which cascades into a knee forward position and a huge portion of your weight is now hanging out directly on that same tendon.

Stronger anterior tib, less force that the knee must absorb.

This chain goes on and on.  For every pain, there is cause.  For every cause it can be traced to either weakness or lack of flexibility or, most often, both.

For every instance of weakness, there is a strength cure.

For every instance of inflexibility, there is a mobility standard to work towards.

Your new workout is making up for lost time.  It is treating every rep of a tib raise with the same intensity as your squats.  It is taking the time in your warmup just like you take time for the run itself.  It is putting in the reps on your elephant walks with the same ego-centric focus (you use Strava….right?) as you put in on your mileage this week.

The payoff if when you correct for your weakest links to improve the net efficacy of the whole system.

We use all the right analogies and metaphors in our work-life to describe exactly what is happening in the body

“The weak link in the chain”

“Synergy within the system”

“Supply chain disruptions”

And all of that industry jargon we likely throw around without a second thought.

Your hamstrings are the weak link.

Your hips and your knees have no synergy.

Your anterior tib is given no attention and it cannot supply the units of force needed to allow your knee to stay healthy

The final part we will talk about how to maintain this mindset for life.

Part IV – Breaking the Cycle of Pain

I want you to train hard, do fun things, play that tennis match, go on that long hike!  I want you to do it all!  No pain.  No restrictions.  Just you pressing on and living your best life.


The next steps will take that away – for a short time – to return stronger than ever.


The first step is to stop.  Stopping running.  Stop saying yes to the ice-cold invite for a pickup game.  Stop working out through pain.  Stop bandaging the knee, popping the pills and gutting through it.  Just stop, cold turkey.


What to do instead?




Stretch with purpose.   There is a downside to stretching.  You can work length too much, so using some sort of guide is useful.


ROMWOD is a great tool.


YouTube has endless free content.


A yoga instructor can help.


If you’re local, we are well equipped to help with mobility (as we typically like to frame it).


The first thing you’ll notice is:


“Damn, how did I get so tight!”


Well, tension on tension on tension, wrapped up in braces, working around and through pain will tend to stiffen you up.  You have to unwind this tension.  You can’t ONLY inhale.  Sometimes you have to let some air out from time to time.


“But I’ll get fat!  I can’t just stop moving!”


Sure you can.  And, by the way, getting fat has almost nothing to do with your exercise per se.  it has everything to do with another cycle (a more in depth conversation for another time) that goes something like this:

  • Hard work feels good
  • Fuleing hard work feels better!
  • I won’t eat pizza if I’m working hard (don’t want sugar in the gas tank!)
  • BUT, if I DO eat pizza, I can just “burn it off” with an extra mile
  • If I’m not working out…what’s the point of eating well?

This is where you workout is no longer your workout.  Your nutrition, stretching and WALKING are your workout.


Fun fact – running is a terrible weight loss protocol.  Actually, it’s basically the worst.


Walking is a GREAT weight loss protocol.  So if you’ve been wondering why you run run run and don’t drop the pounds…




Now you are stretching, walking and eating right.  Sounds like we are returning to baseline!


You are exactly right.


The purpose of this is to eat well for the sake of eating well.


The purpose is to restore some natural motion that gets lost in the process of building tension (i.e. endurance and strength) and focus on habits that are good for their own sake rather than “trying to outwork a bad diet.”  If you think your diet is good, then you should be able to stop working out and it still holds.  If you need to run like a maniac to keep the weight off, your diet is poor.  It’s pretty simple.


Now let me be clear, I don’t expect you to do this.  I expect you resist it.  Maybe even laugh at it.


That’s fine!  On my side I have the data, the experience with the bodies and the decade of experimentation on said bodies to get said data.


On the other side is wishful thinking that pain will go away.


We’ll be here waiting for you to consider a better way.  You just have to do that in your own time.


Next we’ll be talking about how to build yourself back up so that you can return to the activities that you love, pursue them pain free and live your best life!

Part III – Training with pain

I hear you.  Trust me, I hear you.


“I’ve been hurting for 10 years!  I can’t even exercise if I MUST do it TOTALLY PAIN FREE!  This is an impossible standard.  I want my money back.”


I hear you.  Trust me.


This goes back to the very beginning – what if your workout wasn’t your workout?


We’ve established some elements of this cycle that I think are foundational elements of anyone pursuing an activity.


  • You’re going to hurt at some point
  • You’re going to want to ignore it and push through it
  • You’re going to either make the decision to stop or it’s going to get made for you


The above objection to the standard of “pain free” isn’t doing you any favors.  You are arguing against your own best interest.  There IS a better way.  Imagine this:


  • You take the time to find the root of the pain
  • You investigate how to resolve the pain
  • You stick to a plan to mitigate and resolve the pain
  • You train in a way that maximally mitigates future pain


That is when your workout is no longer your workout.


For those of us that look forward to the run, the gym, the race, the training – we salivate at the idea of getting out there and getting the blood pumping.  THE WORKOUT is therapy.   It’s what sets our center for the day.  It’s what can often make or break the way the rest of life’s obstacles are handled.


And so we naturally leap to the reward and skip all the tedious details that allow us to relish in that reward.  Here is the conversation I nearly every day:


“I played a couple games of basketball this weekend, body is pretty wrecked!”


“I did a tough peloton workout this weekend, my knees are really sore”


“I went on a 10 mile hike this weekend, my back is really tight.”


“I hopped into my kids soccer practice, my plantar fasciitis is acting up”


Naturally, I ask:


“Did you warmup?  Stretch?  Do some dynamic prep? Cool down? Stop when it started to hurt?”


No. No. No. No. [laughs] No.


Occasionally, they throw out a casual “yea, I think it was the burpees I did on Thursday that did it…”


You mean, the 4 hours of basketball after not playing for 2 years and forgoing a warmup, cooldown and playing through pain couldn’t have had anything to do with it?


I get it.  Trust me, I get it.


Who has time for a warmup anyway!


I’d rather wear out than rust out!


What are you saying that I have to throw in the towel right when things are heating up because my knee twinged a little bit?!? Cmon Coach!!


No, I am saying there is a better way.


In the next post, we’ll talk about Step 1 – identifying the root of the pain.

Part II – Let’s talk about pain (and why it’s not gain)

You need pain.  Without pain, you will die.  There is a rare condition called Congenital Insensitivity to Pain and Anhydrosis (CIPA) where the afflicted do not feel pain.  They rarely live past 25.


Pain is a basic utility “hey, you up there in the cockpit!  You’re damaging the vessel!  Chill out!”


People with CIPA must inspect for cuts and bruises they cannot feel that can become life threatening.  They have characteristically chewed up and blunted fingers from constant interaction with the environment without care to their digits bashing into things.


Life without pain will be a short one.


But there is another condition far more common and definitely more insidious.  It is called


Cultural Encouragement to Ignore Pain for Gain (CEIPG for short)


Do you suffer from CEIPG?


Symptoms include:

  • Popping a ton of Advil
  • Icing after every workout
  • Wearing sloganed t-shirts that let everyone know how bad you hurt all the time
  • Having more knee braces than fingers
  • And, in severe cases, getting Christmas cards from multiple orthopedic surgeons each year


“So, what, you want me to sit on the couch and wither away!  I’d rather wear out than rust out!”


I am not suggesting you refrain from discomfort.  There is a ton of research that shows that discomfort is mandatory for a happy and healthy human being.

I am saying that if you don’t make the decision to do something about your pain, your pain will make the decision for you.  I have lost track of the number of people I have worked with over the years that were FORCED to take a seat due to a torn meniscus, crippling back pain, plantar fasciitis that feels like walking on glass or just straight up cartilage wear to the point of bone on bone.


David Goggins is a popular purveyor of this.  His message is convoluted at best.



“Persist and you can change yourself to what you want to be.”



“I will basically destroy my body to prove that to be the case”


Take David Goggins with a huge grain of salt.  His methods will lead you to the operating table.  It works for him because he makes a living being David Goggins.  That is the schtick and it is paying him quite well.  You are not David Goggins.  You are David from Quality Assurance or Denise from the Marketing Department.  How much time can you take off because you need a new surgery each year.


The irony, of course, is that whereas the “pursuit of pain” pays David Goggins millions a year in book deals and motivational talks, the rest of the population who is trying to follow in his footsteps are suffering needlessly. And, it isn’t doing what you thought it might to begin with, the abuse of ones body still leaves most people inflexible, still overweight, chronically tired and unsatisfied.  There is no payday waiting.  The reward is just more pain.


I want you to live pain free AND be the healthiest happiest person possible.


Is that too greedy?


I want you to have it all.

What if your workout wasn’t your workout?

You’ve had a long day.


You’ve been savoring the idea of hitting the pavement for a long run or a zoning out on the elliptical to wash it all away.


You’ve got your bag packed.  You’re going to sneak out a bit early to beat the gym rush.


You arrive and get a little jolt of adrenaline as you get to leave the day behind.  Maybe you’ll even do a little weight training!


The stars have aligned, it’s going to be a good day.


Then as you lace up your shoes and take those first warmup steps, a longtime acquaintance stops to say hi:


Knee Pain


“Maybe if I just push through, it’ll loosen up and I’ll be good.”


10 minutes in and you are noticeably limping.




That’s the 3rd run in a row where you had to stop because the pain kept mounting.  It didn’t subside.  It didn’t loosen up.  What’s worse?  Now your foot is starting to zing a little bit as well.


You feel defeated, pack up your things, throw your bag in the trunk with a little extra pissiness, slam your door for good measure and sit there for a second.


“How am I supposed to be healthy if I can’t even work out!?”


What if your workout was no longer your workout?


“THE WORKOUT” gets put on a pedestal.  Yes, I – a gym owner – am about to talk you out of more exercise.  I want you to reframe what health is.  Rethink how you can be healthy.


Because at this present moment, your knee (and now your foot) is NOT healthy.  It is screaming at you – literally and figuratively.


But what can you do?  “No pain, no gain…right?!”  That’s how you get better?  You have to suffer, right?  Pain is part of the process, right?


No, no, no and definitely no.


In the next several blog posts, I am going to teach you step by step how to run again.  I WANT you to be able to run.


In fact, running is the #1 activity that leads someone to see me to begin with.  They love running.  But it’s killing them slowly and so they hang it up and find something else.  Often by way of a recommendation from our Chiro (shoutout to Precision Sports Medicine) they end up at our gym.  Usually they talk to me about how much they love running but how it was ruining their knees (and low back and feet).  From there, I get a chance to have a heart to heart about how they have been treating their body and open their eyes about how they can run again…IF they rethink how they approach their workout.


Stay tuned!

Why is our nutrition coaching so effective?

Process, systems and frameworks.  It’s really that simple.


Look I’ll be honest, nutrition is tough.  It’s not much fun, it takes effort day after day and it’s easy to get burnt out.  It’s no wonder why most people that take on nutrition don’t succeed.


Remember when your sister “tried keto” and that guy next to your cube “did a juice cleanse”?  Sure, there may have been some immediate jumps of the needle – but let’s be honest, did they make an appreciable change that lasted with them long term?


The data is not promising.  MAYBE your sister happened to, but by and large people are not succeeding with nutrition.  Which is why, surprise, the collective health of Americans continues to dip year after year despite an ever increasing amount of spending on the fitness industry and its subsidiaries.


Not to discourage you, it is 100% a valid, worthwhile and wonderful journey to undertake – when you succeed.  Not only will you get the weight loss and some energy back, but you will realize things about sleep, habits, exercise, energy, your hormones and a host of other things that you didn’t realize was tied to your nutritional strategy.


But that’s why so many people succeed with our coaching when they struggle on their own.  We are an ally with tools and we frame the conversation as far more than just “lose weight.”  In fact, if that is your primary reference point for nutrition to start with – you are missing a ton of good stuff!  Things that can change your life for the better in ways you wouldn’t believe.


So what are those resources?  Well first, check out this diagram.


This is our process on paper.  We went to great lengths to think of every detail and flesh out a complete end-to-end framework that anyone can understand.


What is the use of this?  Why does it matter?  Don’t I just need to “find the diet that works for me” and run with it?


Sure, that might work, but hear me out:


Why do you want to lose 10 pounds anyway?

What is your primary obstacle?

Does your spouse support your decisions?

What about your mother in law? (yea, that can be a very pernicious force…)

Do you have access to good information?

Or, is your information from an issue of Cosmopolitan from 1997?


“I’ll try Keto” just doesn’t even scratch the surface as to WHY you might be in a place where you want to “lose weight” to begin with.


Now I get it.  This level of dialogue might turn you off.  Maybe you are looking for the pill.  Maybe you are thinking there is a better way.  Best of luck in your quest!


But I have been in this field for more than a decade.  I know what’s out there.  I know what works.  Moreover, I have had a “laboratory” full of people for that decade that have verified these methods and provided certainty that our process is one that you can bank on.


Read that again


A nutrition strategy you can bank on


Wouldn’t that be something?


In a nutshell it is about identifying where you are at, what is the most important thing to be done and creating a roadmap to get there step by step.  It IS simple.  But it’s also very nuanced.


It’s tempting when someone says “hey, just try keto!” or “just eat less!”  but there is a problem – These aren’t nutrition strategies, they are just throw away assertions!  That’s like your financial advisor saying “try the stock market” or “just spend less” as your retirement strategy.  Run the other way!


Nowhere is this framework is the word juice cleanse or Keto or even the word diet!


That’s because those things aren’t part of an effective strategy.  They are just tools (mostly not very good ones) in a wide array of methods to address nutrition.


So you gotta ask, do you want a coach to guide you through a proven framework that has worked for countless others?  Or, do you want to continue the hunt for the silver bullet?


When you are done hunting for the magic secret and ready to settle down with an ordinary, boring, plain but incredibly effective strategy, schedule a time to talk to us about how we can help you get exactly what you are looking for.

I’d like you to meet Bob and Sue

I’d like to take a moment to introduce you to Bob and Sue


Sue and Bob are hypothetical members of ours that are the collective embodiment of all of the success (and failures) of folks training under our care.


If you are an Edge4Life member, you might find some of these stories familiar – they are your stories!


I’d like to start by introducing Sue.


Recently Sue and I had a conversation about her training and how she thought she was behind the rest of her classmates (who are all about 10 to 20 years younger than her) and she was getting down on her balance during a movement and things like that.


Well, topics continue to unfold and I asked Sue about her recent get-together with some old friends.


She was saying how it was really fun, but she was a little disappointed that her friends didn’t want to do as much hiking as she did and got tired from the days activities a bit quicker while she had energy to spare.  She shared that she was the only one who could lift the whole cooler and taken it down the beach by herself!


And I said…Sue, do you realize…you are the fit friend!




Sue, you just told me all about how you were running circles around your friends and performing feats of strength that no one else could muster.


Sue, you are the fit friend for sure!


Despite being hard on herself for a bit of loss of balance and maybe not preforming to the same degree as her class mates, she was crushing it against her peer group!


Lo-and-behold, the next week she was in, the task from before didn’t seem quite as hard.  That boost to know that her hard work was paying off really put some wind in her sails.


I am incredibly proud of Sue and her realization that she is capable of more than she thinks!

What are you training your body to do?

For many – it is to sit.


We sit to eat breakfast.  Get in the car, sit while we drive.  Arrive at work to sit some more.  Then head home, sitting once again, to sit down and eat dinner and sit to watch some television before bed.  Rince and repeat.  We sit a lot!


I am sitting to write this right now.  It’s unavoidable.


Are a few gym sessions a week enough to counter act it?  It is certainly better than nothing!


But if you sit or lie down for 23 and then workout for 1 – your body is still thinking “alright, putting in the work for that sitting competition coming up!  I have been putting in some good training!”


“You are what you eat!!”….right?


Well, if so, then you are what you move as well.


And collectively we are great sitters.


How do we overcome this?  How do we send a different message?  Shaking up the routine and giving some other signals besides sitting?


Stand.  Now, it’s not a pancea and there are downsides to standing too much.  BUT, at least it is a different signal.


Walk.  Take a meeting walking.  Walk at lunch.  Walk the dog.  Walk before work.  Walk after work.  Walking is the greatest secret the fitness industry will never tell you about.  It simply too damn free to market to you.


Sit on the floor.  Sitting, but different!  Cross-legged.  Open-legged.  Pigeon pose.  You know you can just as readily watch your favorite show like this?  Take a call? Heck, even eat your lunch.


Sneaky Stretching.  Waiting in line?  Fold over.  Waiting for that meeting to wrap so you can use the conference room?  Stretch your calf against the wall.  Stuck in traffic? Do pelvic tilts.


Ok, maybe the last one is a little advanced and/or weird for most people to take on, but the point is this: you are currently training your body for the All Time World Sitting Championship.  Let’s introduce some new training.  Let’s entertain the idea that there is time, there are ways that we can improve these things.


What could you do in your day to reverse the impacts of sitting?

Why being 40 is so incredibly dangerous (it’s not what you think…)

Whoa, pretty aggressive title…


Hear me out, this is important.


I speak from experience, first of all, being just about 37 at time of writing and within arm’s length of 40.  This is an identification from personal experience that I feel develops into a larger trend.


It’s pretty simple, those of us in the 30ish+ bracket are too young to be old and too old to be young.


It’s at least partially true that young people are indestructible – to the extent they can eat like crap, exercise little, have bad form throughout, get banged up playing pickup basketball, drink the night away and experience minimal pain and regret the next day.


Those of us that have tried to do this after 30 probably regret doing what may have been normal 10 years ago.  News flash – we got old.


But there is a problem.  We’re not really that old at all.  In fact, about half of the people we surround ourselves with probably still view those of us in our mid 30s as easy breezy, young and carefree.  They WISH they were as young as we are!  And it’s true – there aren’t many physical peaks awaiting on your 50th birthday.  35 is a blessing that we should embrace.


But on a physiological level, things have already started to slow down.  Metabolism, muscle tone, energy – they just peak out and are never the same again.


It is no coincidence that 99 out 100 professional athletes have had their best-ever season by the time they are 31.  Almost no one peaks at 35, must less 41.  Peak human performance has limits.  It’s the rare pocket quarter back, specialty relief pitcher or perimeter shooter that sustain performance into their late 30s and even 40s.  The bone crunching effects of competitive sports takes a correspondingly brutal toll on the linemen, outfielders and 7 foot tall centers.

Let me introduce you to someone you know.  You know them quite well.

It’s 25-year-old you.

And 25-year-old you is killing 40-year-old-you.

We still look in the mirror and don’t think much has changed.  We still more or less view ourselves as the vibrant 25 year olds that can drink all night, get 4 hours of sleep, play a couple games of soft ball hung over, take a nap and then be fine for Saturday night.

“Yea, but isn’t age just a number?  And I have my best days ahead?  And I’m getting in shape to prevent aging?”

Isn’t there some truth to that?


But let me reframe it:

Poor health and habits prematurely ages you.  Exercise reverses those effects.  It won’t make you “be younger” so much as it will make you feel less old.

Imagine Michael Phelps – one of the greatest swimmers and athletes of all time.  He reached peak, world class physical swimming perfection somewhere in his 20s.  He cannot get that back.  He is slowing down the march of time by continuing to swim and exercise, eat well and maintain his health.

Imagine parallel universe Michael Phelps – 50 pounds overweight on his 30th birthday.  An on-again-off-again smoking habit.  Routine day drinker.  Turns his life around and gets fit at 40.  Despite being “in the best shape of his life”, he is still 40 and miles away from his parallel self at the Olympics.  Makes sense?  Doesn’t have to, just trying to paint a picture.  Anyway!

The analogies to the gym are the tedious basics that we really don’t want to do, but pay for if we don’t.  Taking rest days when our fave fave is on the board or our friends are all doing a great workout.  Stretching before class.  Cooling down after class.  Dialing in the diet.  Ignoring the loads lifted next to you and instead throwing on that extra 10# you aren’t quite ready for.  Modifying for that spicy elbow you’ve had for a couple weeks now.  The (stupid) 25-year-old in us just shrugs and says, “eh, I’ll just sleep it off. LFG!!!”


Got some bad news – you’re not 25 anymore.


With any luck, we survive this transitional maturity and make it to 55 without completely destroying our bodies.  Every 55+ year old I know is content to go at their own pace, live to fight another day and do what is right for THEM.  They are thinking about what the next 30 years looks like.  The 35-year-old is relishing in the glory of the LAST 10 years, thinking they are still in their prime.


This isn’t a gloomy assessment that suggests you throw up your arms and stop trying to be better – it’s realistic recognition that there is a LOT more life to live and you have to pump the brakes if you want to avoid trading in your knees and hips for the shiny ones your grandma has been raving about.


The fitness revolution has gotten people off the couch, given them a new lease on life and encouraged them to do things that they thought were impossible.  The beauty of this movement cannot be overstated.


But you can’t ignore consequences.  Train hard.  Be bold.  Climb mountains.  Lift heavy things.  But do so with recognition of your humanness, you can do the above for 40+ years happily and sustainably till the day you croak paddling a boat up stream to catch a wild salmon with your bare teeth. That’s the dream right?


But that also means you have to stretch every once in awhile.  Watch what you eat and, for goodness sake, take a rest day!



What can Disneyland tell us about health and wellness?

A couple days ago I went to Disneyland.
One of the first things that struck me, was that “Obesity Epidemic” might actually be an understatement.
It’s somewhat ironic that day in and day out, I am on the front lines of health and wellness, but because the people I interact with on a daily basis have committed themselves to this goal, it’s incredibly easy to lose sight of what kind of condition the American people are actually in.
Let me stop right there – if you’re a bigger person and living your best life and couldn’t be happier…I have no judgement. You do you. I don’t have some puritanical fitness mission to rob others of joy and prescribe how they ought to live their lives. You can continue scrolling, nothing to see here.
But that’s not who walks in my door. I am talking about the people who are “so sick and tired of being so sick and tired.” This isn’t about six-packs, swim suits or your skinny jeans.
This is about leveraging fitness as a tool to live your best life. So that there is more of you to go around so that your family, friends, co-workers and, of course, YOU get your very best. When someone is so big they cannot ride the rides with their kid – that doesn’t strike me as a fun way to spend the day. And the effect trickles into every corner of life. This isn’t about aesthetics – this is about simple quality of life. It slides on a continuum, it’s not “wheel chair bound or fitness perfection”…every step in either direction adds momentum. So maybe someone isn’t wheelchair bound, but can you get down and play with your kids without getting winded? Are you on blood pressure medication #2? Are you getting flagged as pre-diabetic? All of these things have unfavorable, persistent and quality-of-life-robbing outcomes.
This is about climbing that mountain. This is about conquering challenging goals. This is about rising to the occasion so that whatever you face, you have the mental and physical tools to overcome. Yes, I believe fitness has this power.
And there are 10s of 1000s of qualified fitness professionals, nutritionists, personal trainers and small gyms making their dent. Too expensive? There is endless free information online, enormous and well equipped gyms that are cheaper than your coffee spending each month.
Given all this – on a grand scale, I’m not sure we’re actually winning (as a collective industry of fitness). The tools and infrastructure are there for the using, why aren’t they being used to greater effect?
So if you made it this far – question for you:
What is the cause and what is the solution?
Easy question, right?!?!
But I want to know what the people NOT in the industry are thinking. I won’t shout you down. I won’t argue. This isn’t an invitation to go on a body-shaming tirade. I want to listen. I want to hear whatever your perspective on it might be. I want to make sure I’m not missing something obvious because I might be “too close” to the issue. We have the capacity to help – but if there is a gap in communication between those that need and those that can help…well then, we’re never setup to collectively win.